"Shutter" is an interference device in the closed loop of contemporary marketing, designed for an exhibition of magazine-style fashion photography as art event, on display at the point of purchase. Shutter superimposes the images of personalities wearing labeled clothing with captions naming them and their apparel, as well as the narcissistic viewer and surrounding retail environment. "Shutter" opens and closes in an apparently random pattern, sensitively dependent on the movement of shoppers through the store. It amplifies the store's merchandise, while simultaneously distracting consumers and even physically blocking their passage. Its 15-meter truss and exposed electromechanical drivetrain are a grease-dripping affront to the sanitized "industrial chic" which predominates in retail environments.
exhibition design: thingsmatter
photography: punsiri siriwetchapun
location: Manga, floor 1, Central World Plaza
date: May 25th, - June 25th, 2007.
